So you have taken the course to become a certified teeth whitening technician and are ready to start bringing in the clients. But, where do you find them and how do you get them to come? When you are first getting started, it can be challenging to get a steady stream of clients, but once they start coming your business will blossom. The key is marketing your business, being proactive, and staying on top of your strategies. Teeth Whitening is a lucrative business, with more and more people wanting to whiten their teeth every day. The clients are out there, it will just take some effort to devise a marketing plan to bring them to your business.
To properly market your teeth whitening business, the below tips will help start getting your new teeth whitening service some traction and grow your client base.
Have A Website
Much of your audience is online, whether it be on a computer, tablet or phone. You need to have the plan to meet them on their screens, and that begins with a website. Having a professional website done for your business will be much more attractive to potential clients and is a great first impression on your brand. Your site should be clean and clear and have information as much detail about your business and services as possible. Highlight pricing, services, frequently asked questions, and any information that can help sell your brand such as blogs. Implement SEO for your website to help it rank higher on search engine results and improve audience visibility.
Word of Mouth
A big marketing boost to your business will be the positive word of mouth from any clients you have already serviced. However, this takes a lot of effort as you first need clients in your business to spread the word. And, if you want to spread the word yourself that also takes time and you need to have strong sales skills to promote yourself to prospective clients.
Implementing a patient communication system, such as monthly e-mail newsletter blasts, that go out to your client list and any email subscribers is a great and easy way to spread your brand and help past clients recall your services and perhaps book a follow-up!
Social Media
In this day and age your business will need a social presence on Instagram and Facebook for starters. Setting up a marketing plan to use on social media will help grow your business’ brand awareness on social, where a large percentage of your prospective clients are likely waiting.
Think about including weekly posts that educate clients with fun facts about teeth whitening, or the benefits of having your teeth whitened. Focus on posts that show how much more effective professional teeth whitening can be, compared to over-the-counter products you do yourself at home. Many of your prospective clients may not realize there is a difference and not think they need a professional service, so you’ll want to create engaging social posts that target that audience.
Other post ideas can highlight different services your business offers and before and after results and have targeted event focuses around wedding, graduation or holiday seasons when people are more likely to want a teeth whitening service performed. You can also highlight any special offers or promotions you are running to increase appointment uptake.
If you start building an audience on social media with engaging posts that help sell your brand, services, and skill, it is likely many of those followers will be inclined to try your teeth whitening and give you valuable conversions.
Paid Ad Campaigns
Set up a paid ad campaign on Google Ads and Facebook to generate impressions, clicks, and ultimately new client leads.
For Google, you have text-based ads to help sell your business and services. You will want to be optimizing your campaign daily with new keywords that trigger your ad, add negative keywords, and adjust ad copy to ensure your targeting the right audience.
With Facebook, the ads are visual, much like your social media posts. Craft engaging and visually appealing ads to draw potential clients’ eyes to your ads.
Paid Ad campaigns take a lot of time and effort to make sure they run smoothly and your ad budget goes towards the right goals. Working with a digital marketing agency can save you time on marketing so that you can focus on your clients.
Conclusion
Once you’ve completed our online teeth whitening course, and are ready to start taking clients, following the above tips will definitely help spread the word about your business and bring customers your way. Testing different marketing approaches over time will help ensure you always have a constant flow of new leads and clients coming in. A strong online presence that’s professional, informative, and appealing will also improve client perception of your business, which will further improve word of mouth and your reputation.